LinkedIn is often thought of as a tool for B2C marketing, but it can be a powerful tool for B2B marketers too. In this post, we’ll show you how to use LinkedIn to reach your target market and generate leads and how to market b2b on LinkedIn. We’ll also share some tips on setting up your profile and creating engaging content. So whether you’re just starting out or you’re looking to take your LinkedIn marketing strategy to the next level, read on!
As a business-to-business (B2B) marketer, you know that building relationships is key to success. And what is the better place to start than LinkedIn? LinkedIn is the world’s largest professional network, with over 610 million members in 200 countries and regions. That’s a lot of potential customers!
How to market b2B on LinkedIn – 10 Proven Tips and Tricks
When used correctly, LinkedIn can be a powerful tool for building relationships, generating leads, and closing deals. Here’s how to market your business on LinkedIn:
1. Start with a strong profile
Your LinkedIn profile is like your digital business card. It’s one of the first things potential customers will see when they search for you or your business, so it’s important to make a good impression.
Here are a few tips for creating a strong LinkedIn profile:
Include a professional headshot. People buy from people, so don’t use a logo as your profile photo. Choose a close-up headshot that shows your face clearly.
Use keywords in your headline and summary. LinkedIn allows you to include up to 120 characters in your headline, so make sure to include keywords that describe what you do and what kind of customers you serve. The same goes for your summary – use keywords throughout to ensure you’re being found by the right people.
Showcase your work with samples. If you have any relevant work samples, be sure to include them in your profile. This could be a blog post, white paper, case study, or even just a photo of a project you’ve worked on.
Include a call-to-action (CTA). Your LinkedIn profile is the perfect place to include a CTA, such as “Contact me to learn more about my services.” Make it easy for potential customers to get in touch with you.
2. Join relevant groups
LinkedIn groups are a great way to connect with potential customers and build relationships. Groups are forums where LinkedIn members with similar interests can network, share information, and collaborate.
When you join a LinkedIn group, you’ll have the opportunity to participate in discussions, post updates, and comment on other members’ posts. This is a great way to get your name and your business in front of potential customers.
To find relevant groups to join, simply go to the search bar at the top of LinkedIn and type in some keywords related to your business or industry. For example, if you sell marketing services, you might search for “marketing professionals” or “B2B marketing.”
Once you’ve found some groups that look promising, take a look at the discussion topics and see if they’re relevant to your business. If so, go ahead and request to join the group.
3. Share engaging content
Once you’ve joined some relevant groups, it’s time to start sharing content. When you share interesting and useful content, you’ll get more visibility for your business and build relationships with potential customers.
Here are a few tips for creating and sharing engaging content on LinkedIn:
Share a mix of original and curated content. Curated content is content that you didn’t create yourself, but that’s relevant to your audience. For example, you might share an industry news article or a blog post from another thought leader in your field. Just be sure to include your own thoughts and insights in the comments to start a discussion.
Make it visual. People are more likely to engage with content that’s accompanied by a photo or video. So, if you have the opportunity to include visuals with your updates, take advantage of it!
Keep it short and sweet. No one wants to read a novel on LinkedIn, so keep your updates nice and concise. A good rule of thumb is to keep your updates under 200 characters.
Ask questions. Asking questions is a great way to get people engaged with your content. For example, you might ask your LinkedIn connections for their thoughts on a recent industry development or for their advice on a particular problem.
4. Use LinkedIn Sponsored Content
LinkedIn Sponsored Content is a paid advertising tool that allows you to promote your content to a wider audience. When you use Sponsored Content, your updates will appear in the LinkedIn feeds of potential customers who are most likely to be interested in what you have to say.
To create a Sponsored Content campaign, simply log in to your LinkedIn account and go to the “Campaign Manager” tab. From there, you’ll be able to create your ad and define your target audience.
Once your campaign is up and running, you’ll be able to track your results and make adjustments accordingly. This is a great way to fine-tune your marketing efforts and get the most bang for your buck.
5. Use LinkedIn InMail
LinkedIn InMail is a tool that allows you to send one-on-one messages to potential customers who are not in your network. This is a great way to reach out to potential customers who you wouldn’t be able to contact through other channels.
When you use LinkedIn InMail, you’ll be able to send messages directly to someone’s inbox. This ensures that your message will be seen and, hopefully, responded to.
To use LinkedIn InMail, simply log in to your LinkedIn account and go to the “Messaging” tab. From there, you’ll be able to compose your message and choose who you want to send it to.
LinkedIn InMail is a great way to reach out to potential customers and start a conversation. Just be sure to keep your messages concise and to the point. No one wants to read a novel in their inbox!
6. Host a LinkedIn webinar
Webinars are a great way to generate leads and build relationships with potential customers. And LinkedIn is a great platform for hosting webinars.
When you host a LinkedIn webinar, you’ll be able to reach a wide audience of professionals who are interested in what you have to say. Plus, hosting a webinar will give you the opportunity to build your credibility and establish yourself as an expert in your field.
To host a LinkedIn webinar, simply log in to your LinkedIn account and go to the “Create a Webinar” tab. From there, you’ll be able to create your webinar and choose who you want to invite.
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7. Join relevant LinkedIn groups
LinkedIn groups are a great way to connect with potential customers and build relationships. When you join a LinkedIn group, you’ll be able to participate in discussions, share your own content, and get your name out there.
To find relevant LinkedIn groups, simply log in to your LinkedIn account and use the search bar. From there, you’ll be able to filter your results by “Groups.”
Once you’ve found a few relevant groups, take some time to read through the discussions and see what people are talking about. This will give you a good idea of what kind of content to share and what kind of questions to ask.
When you’re ready to start participating in discussions, simply introduce yourself and jump right in. The more active you are, the more likely you are to build relationships with potential customers.
8. Use LinkedIn Pulse
LinkedIn Pulse is a great way to get your content seen by a wider audience. When you use LinkedIn Pulse, your articles will be featured in the “Pulse” section of the LinkedIn homepage.
To use LinkedIn Pulse, simply log in to your LinkedIn account and go to the “Create an Article” tab. From there, you’ll be able to compose your article and choose who you want to share it with.
Once your article is published, it will be featured in the “Pulse” section of the LinkedIn homepage. This is a great way to get your content seen by a wide audience of professionals.
9. Sponsor a LinkedIn event
Sponsoring a LinkedIn event is a great way to get your name out there and build relationships with potential customers. When you sponsor an event, your company’s name and logo will be featured prominently on the event page.
To sponsor a LinkedIn event, simply log in to your LinkedIn account and go to the “Create an Event” tab. From there, you’ll be able to choose the event that you want to sponsor.
Once you’ve chosen an event to sponsor, you’ll be able to select your sponsorship package. This will determine how prominently your company’s name and logo are featured on the event page.
Sponsoring a LinkedIn event is a great way to get your name out there.
10. Use LinkedIn ads
LinkedIn ads are a great way to reach a specific audience of professionals. When you use LinkedIn ads, you’ll be able to target your ads to people based on their location, job title, and other factors.
To create a LinkedIn ad, simply log in to your LinkedIn account and go to the “Create an Ad” tab. From there, you’ll be able to choose your target audience and compose your ad.
Once your ad is live, it will be featured on the LinkedIn homepage and in the sidebar of other people’s LinkedIn pages. This is a great way to reach a specific audience of professionals.
LinkedIn is a great platform for marketing b2b products and services. By following the tips above, you’ll be able to reach a wide audience of potential customers and build relationships with them.